The AI revolution in marketing allows marketers to focus on marketing again. AI has the potential to revolutionise every aspect of marketing, from insights and content generation to connecting with people and measuring performance.
With AI-powered tools, marketers can scale creative concepts to more formats with precision, freeing up time for shaping core creative ideas. AI can generate assets like social copy, landing pages, and ads tailored to each customer.
Google Ads is using AI to make campaign asset creation easy and enjoyable for marketers. They are leveraging AI in three core areas: creative testing, campaign optimisation, and measurement. AI helps predict creative success, optimise campaigns, and provide trusted measurement while respecting privacy.
To fully harness the potential of AI, a culture of experimentation and responsible implementation is crucial. Google is taking a bold and responsible approach, integrating innovations like metadata and image watermarking to address misinformation and prioritize privacy.
Exciting AI tools are now available for marketers to enhance productivity and creativity. Google’s marketing teams are using AI tools like Bard, Imagen, Phenaki, and PaLM API to spark new ideas, visualise concepts, generate customised copy, and maximise productivity.
It’s an exciting time for marketers to embrace AI and focus on connecting brands and products with people. The tools and capabilities that were once a dream are now a reality, allowing marketers to get back to marketing.
