International Women Business Community
UWILL is a community for personal and business development, personal brand growth in the context of a successful international project. Based in London, but UWILL is now present in 9 countries with 1000+ subscribers.
The founder Katerina came to digitalLab at the beginning of 2018 when they had the idea to open the business, since then we built everything from scratch. This includes all design, brand guidelines, website, social channel management, CRM, automations, email marketing and all paid channels. The objective was to build a strong and powerful online presence, boost brand awareness, increase leads and increase sales.
During Covid and the War in Ukraine, the audience during this time are more discerning about the products and services they buy.
That means we have to be transparent and think about the messaging and research or tweak our strategy in the coming years to plan and take advantage of any new developments.
UWILL is now a reference for personal and business development of women
from around the world. In 3 years, the brand is operating in 9 countries with over 300 subscribers.
Our team has developed an automated Google Data Studio report to facilitate the analyse of the visitor data. We are also constantly performing competitor analysis, assessing our current conversion funnel and optimising the landing pages. This year we have increased the subscriptions by 245% compared to last year.
“Digital Lab for me is not just a digital marketing agency that provide services. I can say they are also my right hand. They are always there to listen and try to help, they provide valuable insights which makes us feel very confident. I am surprised how much we have achieved in the past years and I hope to continue for many more.”Katerina BurcevaCEO