Newman's
Our creative team was requested to create a product label design that could make the difference to the success of the product.
ABOUT PROJECT
- Product design development
The Brief
The brief was to create a label design that is not only a practical business necessity but to display a space for creative ingenuity. The main purpose of the design was to inform patients that they can get care for stigmatised health issues. With prescription for hair loss treatments and plans to expand into other verticals, including erectile dysfunction and smoking cessation. With copy that identifies and describes the product—and indirectly—with colour and artwork that convey the overall experience. All in all, to design a label that creates an expectation, which is why it was so important to send the right message.
The Approach
Before our design and creative team start designing, even through rough sketches, it was essential that we did proper research. First to find out who the target customers of the product were — their age, gender, values, education, etc. — these are all vital pieces of information that helped inform our design decisions.
Also research competing products/brands as much as possible to help us to avoid designing a label that’s too close to a competing product; and to let us know what sort of design to create to appeal to that demographic.
- Do research
- Practical design
- What packaging materials will be used
- Pick the right colour scheme
- Think about the USP of the product at all times
- Involve the customer in the process
The Challenge
Before having something very elaborate in mind such as letterpress typography and raised design elements, we had to make sure we were practical for our client. Therefore we had to find out what restrictions there were, if any, before beginning the design.
Project Outcome
Attractive
The feedback we had was the product attracted the customer’s attention and was memorable as the sales increased after the new design.
Right material and label finish
We had to make sure we worked together with the printing company to provide the correct material. We ensured the label is fit for purpose and perform in the conditions expected during the life of the product.
“We are very at the beginning of the development of the project but we couldn't be happier with the results, very impressive. The design information that conveyed on the label is simple, creative, quick and easy to digest. Sales have increased a lot. ”
PT. Vyta Teknologi IndonesiaCEO
