PROJECT OVERVIEW

Froyo Games

digitalLab were given the challenge to consult during the website revamp, create videos, and implement paid advertising strategy on Instagram, Facebook, Twitter, Youtube.

SCOPE OF WORK
  • Full customer life cycle
  • Website revamp consultancy
  • Video creation
  • Paid social advertising

The Brief

The client wanted to scope of website development, implement SEO strategies to increase traffic flow to websites, and maintain websites. Also, to combine text with sounds, pictures, graphics and video clips. On the marketing side, they wanted our team to plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

The Approach

  • Benchmark the current performance metrics to give a good idea of where the current website stands and what metrics we could improve upon through redesign.
  • Determine the website redesign goals.
  • We were crystal clear about the desired branding, messaging, and unique value proposition.
  • We kept it consistent.
  • Reached our to trending influencers
  • Created video content
  • Built an online presence
  • Joined social media blogs
  • Cross-promoted the games
  • Got reviews

The Challenge

Launching a pay-per-click (PPC) ad campaign on Google. PPC ads on Google are a fantastic way to gain traction for your crypto project. But Google is specific about some crypto projects. Understand if and how we can promote a crypto project on Google and be sure to abide by the regulations to avoid getting in hot water with the world’s most beloved search engine!

Project Outcome

Community Marketing

Our team established a community of targeted buyers before launching the new projects. We provided the audience value to get them engaged and offered users something in exchange for joining our community. We also used online social platforms like Reddit and Telegram. 

Establish Trust

We created partnership with crypto influencers and PR agencies. We encouraged happy customers to leave good reviews, and provide customer support to users who negatively reviewed the brand. Responding promptly to feedback, good or bad, is essential for establishing relationships and trust. 

“We have worked with Digital Lab for over 2 years now. Their expertise and creativity make them an important choice for any brand looking to develop their blockchain project online. ”

Jack MHead of Marketing

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